Participants listening closely during a training session

Your peopleare the message.

We run social selling, employer branding and employee advocacy programs for your organization. Hands-on training for your people, plus the tools to put it into practice.

Reserve the kickoff · €1,750See your first step
An employee of yours
Customer success
Example post

Three years in, and I still learn something from my colleagues every week. #ProudOfOurPeople

5 colleagues posted

Illustration: each post carries the message into a new network.

When they build authentic personal brands, your business grows. When they become trusted voices in their industry, your company becomes the obvious choice.

Our trainers run programs for

  • Capgemini
  • Siemens
  • Nestlé
  • Canon
  • UBS
  • AON
  • Heijmans
  • SAS
  • Teva
  • InterSystems

Built around your team.

Every program is called "Proud of …" and is named together with your team. Pick your role to see the program that fits.

HR & employer brandMarketing & communicationSales
Proud to work here

Employer branding

Let your people show what it's really like to work with you. Real stories from colleagues help you hire, at a fraction of the cost of a campaign.

  • Employees share what it's really like to work with you
  • Candidates meet your people before they apply
  • Built for talent acquisition and employer brand teams
Goals and results

We set your goals together and track them in a KPI dashboard, from reach to applications and lower recruitment costs.

Proud to share

Employee advocacy

Your employees reach people your company page never will, and they're trusted more than any logo. We give them the confidence and the rhythm to post.

  • Reach beyond your company page, without ad spend
  • Clear guidance, so people know what to share
  • Add external ambassadors too, like partners, dealers and members
  • Built for marketing, communications and HR teams
Goals and results

We set your goals together and track them in a KPI dashboard, from reach to savings on paid media.

Proud of our craft

Social selling

Help your sales team become the experts buyers look for. They build relationships instead of pitching, so they're the obvious choice when it's time to decide.

  • Profiles that buyers trust
  • Conversations that start before the first call
  • Built for sales and sales enablement teams
Goals and results

We set your goals together and track them in a KPI dashboard, from reach to leads and meetings.

How this program works

Our method: VIBE

Not everyone wants to be a content creator, and that's fine. VIBE gives every employee a role that fits their time and interest.

  1. V
    Voice
    A few experts share their own ideas and build a name in your field.
  2. I
    Influence
    Brand Ambassadors in sales, recruitment and marketing share company news with their own view.
  3. B
    Boost
    Colleagues who don't post give your content early likes, comments and reposts.
  4. E
    Engage
    Beginners and partners take their first steps and carry your message into new networks.

People start where they are and move up when they're ready. The result: more people taking part, more authentic posts and a stronger pull on the talent you want to hire.

How this program works

Our method: VIBE

Not everyone wants to be a content creator, and that's fine. VIBE gives every employee a role that fits their time and interest.

  1. V
    Voice
    A few experts share their own ideas and build a name in your field.
  2. I
    Influence
    Brand Ambassadors in sales, recruitment and marketing share company news with their own view.
  3. B
    Boost
    Colleagues who don't post give your content early likes, comments and reposts.
  4. E
    Engage
    Beginners and partners take their first steps and carry your message into new networks.

People start where they are and move up when they're ready. The result: more people taking part, more authentic posts and a program that lasts.

How this program works

Our method: TRUST

Most deals stall because the pitch comes before the trust. TRUST fixes that in five steps.

  1. TTargetPick the right people and keep your list small and focused.
  2. RReachGet noticed first, with comments and likes, before you send anything.
  3. UUniteSend a first message with a real, personal reason to connect.
  4. SStrengthenOffer something useful and ask if they want it. No pitch yet.
  5. TTransitionWhen the signals are there, suggest a short 15-minute call.

Proven with 200+ B2B sales teams across 80+ companies: on average 60% more pipeline and 40% more meetings. Every salesperson gets the Playbook, with extra learning material to keep improving.

Your first step.

Every program starts with a short intake call and the 75-minute inspiration session. No commitments yet.

Intake call

A short call to get to know your organization and what you want to achieve.

Inspiration session

75 minutes in which your people see what happens when colleagues, not logos, carry your message. Grounded in the latest LinkedIn research.

€1,750
Intake call and inspiration sessionAlways first
Reserve the kickoff

SEO gets you found on Google.SRO gets you found on social.

Social Reach Optimization (SRO) is how organizations get found on social media: through their own people, not through ads. Every program we run helps you build it.

SRO measures
what matters

ActivityHow active your people are
ContentWhat they post
ResultsWhat it delivers

Research, method and software, working together

SROSocial Reach OptimizationResearchMethodSoftware
  1. ResearchGrounded in research

    Richard's yearly LinkedIn Algorithm Research shows what works on LinkedIn right now.

    Built on Richard van der Blom's yearly LinkedIn Algorithm Research, so every tip follows what works today.

  2. Certified trainers turn that research into practice with our VIBE and TRUST methods.

    Every trainer is certified in our methods, so you get the same quality in all 40 countries.

  3. Apostle keeps your people active after every session and shows the results in one dashboard.

    Apostle is the software behind every program. It makes taking part easy for your people and shows you the results.

Each new edition of the research updates the training, and the results in Apostle show what to improve next.

Clear prices, in order.

Start with the kickoff, prove it with your first groups, then roll out. We train in groups of up to 20 people, so you only pay for the groups you need.

Kickoff

Intake call and 75-minute inspiration session. Always first.

€1,750one-off
Reserve the kickoff
  • Short intake call about your goals
  • 75-minute inspiration session
  • No commitments yet
Most programs start with two groups

Group

Four sessions per group of up to 20 people, €6,000 per group.

€1,500per session
Work out your groups
  • Up to 20 people per group
  • 4 sessions, €6,000 per group
  • Apostle included during the program
  • Ends with a proven business case

Rollout

More groups for everyone who should take part, scoped after your first groups.

Tailoredproposal
Ask for a proposal
  • Groups for everyone who should take part
  • Scoped after your first groups
  • Continues with an Apostle license
How many groups do we need?What do we have after the first groups?Is the Apostle software included?

Most programs start with two groups: for employee advocacy, one with Thought Leaders and one with Brand Ambassadors; for social selling, one group per 20 salespeople.

You end your first groups with a proven business case and trained people who are active on social. They stay active as long as Apostle keeps running.

Apostle software is included at no extra cost for the duration of your program. After the program, you continue with an Apostle license.

Two packages, side by side.

Method: VIBE

Employee advocacy & employer branding

For HR, employer brand, marketing and communication teams

Kickoff
€1,750
Group (up to 20 people)
4 sessions, €6,000 per group
Typical start
2 groups (Thought Leaders and Brand Ambassadors)
Apostle during the program
Included
Playbook per participant
Not part of this package
Rollout
Tailored
Method: TRUST

Social selling

For sales and sales enablement teams

Kickoff
€1,750
Group (up to 20 people)
4 sessions, €6,000 per group
Typical start
1 group per 20 salespeople
Apostle during the program
Included
Playbook per participant
Included, one-off, €60 to €100
Rollout
Tailored

Every social selling program includes the Playbook: online access to extra learning material for each salesperson. One-off price per participant.

  • Up to 20€100
  • 21-50€85
  • 51-100€70
  • 100+€60

Your whole group pays the price of its tier. Example: 30 participants × €85 = €2,550.

After the program, both packages continue with an Apostle license.

Work out your start.

Choose a program and the number of people taking part. We make groups of up to 20.

Program
Employee advocacy & employer brandingSocial selling
Number of participants
40
The number field and slider appear on the live site.
Also ask for a rollout proposal
2 groups of up to 20 people
Kickoff: intake call and inspiration session€1,750
2 groups × €6,000 (4 sessions each)€12,000
Apostle during the programIncluded
Total€13,750

Apostle is included during the program; after it you continue with an Apostle license.

Reserve the kickoff

The research behind every session.

Every year Richard van der Blom publishes his LinkedIn Algorithm Research on what actually gets seen. Our trainings change with it, so your people learn what works now.

Buy the latest editionOr email hello@justconnecting.com

The people behind the method.

Sixteen years of LinkedIn research, and the software to put it into practice at scale.

Portrait of Richard van der Blom

Richard van der Blom

Owner, visionary and researcher

Founder of Just Connecting and a globally recognized LinkedIn authority. Author of the yearly LinkedIn Algorithm Research, he has trained more than half a million professionals in 40 countries.

950+
Companies served
500k+
Professionals trained
40
Countries
16+
Years of research
Portrait of Koen Jordaans

Koen Jordaans

Strategic partner, developer of SRO

Co-founder and CEO of Apostle, the software behind our programs. Apostle gets people taking part around clear business goals and shows what it delivers.

Since 2017
Activating people for brands
1,782
Bike dealers connected for Trek, Shimano and more
250,000+
Active users on Apostle
Global
Programs from energy to life sciences
"Mérieux NutriSciences hires about 20% of new employees through its own people's networks, with Apostle."
Mérieux NutriSciences

Certified trainers, close to your team.

Our trainers come from the Just Connecting network. They speak your language and know your industry.

A trainer at a wall of sticky notes, working with a group in a bright room

Certified in our methods

Every trainer is certified in VIBE and TRUST, so you get the same quality in every country.

Matched to you

We match you with trainers who know your industry and train in your language, in 40 countries.

Always up to date

Trainers work with the latest LinkedIn Algorithm Research, so your people learn what works now.

Reserve the kickoff

Questions before you start.

Prefer to talk? Call +31 (0)6 55 11 72 82.

With a short intake call and the 75-minute inspiration session, for €1,750. No commitments yet.
We train in groups of up to 20 people, with four sessions per group at €1,500 each (€6,000 per group). For employee advocacy we usually start with two groups: Thought Leaders and Brand Ambassadors. For social selling, 40 salespeople means two groups.
Yes, for the duration of your program, at no extra cost. After the program, you continue with an Apostle license.
Social selling uses our TRUST method and includes the Playbook for every salesperson, at a one-off price per participant.
Yes. Every salesperson gets it, at a one-off price per participant from €60 to €100, depending on group size.
No. With VIBE, everyone picks a role that fits their time and interest. Some write their own posts, others like, comment and share.
We set your goals together at the start. Apostle tracks what your people do, what they post and what it delivers, in a KPI dashboard with results like reach, cost savings and leads.
A proven business case and trained people who are active on social. They stay active as long as Apostle keeps running.
You continue with an Apostle license, so your people keep going and you keep seeing the results.
It depends on the number of participants and the programs you choose. We scope it with you after your first groups and send a proposal.
Trainers from the Just Connecting network, each certified in our methods and matched to your industry and language.
We match you with trainers who speak your language and know your industry, in 40 countries.

Start with what you're proud of.

Reserve the kickoff and we'll match you with certified trainers for your industry and language.

Reserve the kickoff · €1,750Follow us on LinkedIn
Emailhello@justconnecting.com
Phone+31 (0)6 55 11 72 82